Intent to Sell: Marketing the Genre Novel
|Publisher:||Deadly Alibi Press Ltd.|
The first book to specifically address the marketing of genre fiction, Intent to Sell, is written by Jeffrey Marks, the award-winning author of mystery novels and short story collections. Marks takes a novice writer from the early stages of publicity at the time that the contracts are signed and leads the author through the maze of booksignings, interviews, awards and how to promote an entire series. Peppered with quotes from Todays top mystery writers, Marks uses his background in marketing to develop a PR campaign that is no mystery.