Robert Jensen
From AwardAnnals
Information about the author.
Works
- 1 work
- Show titles only
Marketing Modernism in Fin-de-Siècle Europe
Robert Jensen
In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism many of its proponents sought to…
